Stop Guessing.
Digital marketing stands out in its ability to have every dollar spent held accountable to a specific result. If you cannot check all three items below, it may be time to audit your digital marketing strategy.
- I know the exact value of every customer by channel.
- I am able to rapidly test new ideas without disruption.
- I know the outcome of every digital marketing dollar spent.
If you cant say "yes" to all above, Let's Talk →
What is a Digital Marketing Audit?
A digital marketing audit takes a top to bottom view of your entire marketing program including product strategy, attribution, re-marketing and the people that make it happen.
1. ANALYSIS
Our first step is reviewing everything that is in place and determining the differences between symptoms and problems in any inefficiencies of your marketing program.
- Conversion Optimization
- A/B Testing
- Content Marketing
- Email Marketing
- Marketing Automation
- Digital Advertising
- Social Media Marketing
- Marketing Analytics
2. BLUEPRINTING
After reviewing our analysis with your key-stake holders, we will establish a Blueprint to bring your digital marketing program to the next level.
- Attribution Changes
- Business Strategy Alignment
- Technology Updates
- Resource Adjustments
- Strategic Partnerships
- New Media Opportunities
3. IMPLEMENTATION
With our Blueprint in hand, the tasks are laid out in front of us. Working together with your team, openTEAM will bring our plans to a better marketing program to fruition.
- System/Process Setups
- Technology Procurement / Buildout
- Landing Page Buildouts
- Resource Allocation / HR Support
- Training/Documentation
- Media Buying