Never Settle For "O.K."
With an endless stream of variables, "the best" takes on a ton of necessary context. The best converting flow may have the highest product returns. The best lead source may be inundated with customer service bogging down your sales team. The best landing page may work great on a desktop browser but under-performs on mobile. openTEAM takes a deep look at these nuances and tirelessly implements new ways to segment customer traffic to maximize marketing spend.
What is Conversion Rate Optimization?
Conversion Rate Optimization (aka "CRO") takes a look at the important factors driving your business today, and implements new concepts to deliver better converting experiences to maximize efforts across marketing and product. With the proper attribution, CRO looks deep into an organizations customers to find a true "best" for several specific segments.
Every reasonable idea is worth testing, and through the proper implementation of a testing program, you can reach new heights in marketing on existing traffic sources. openTEAM utilizes concepts such as iterative testing, competitor influenced, and breakthrough versioning.
Advertising principles founded a long time ago dictate that prospective customers usually need multiple interactions with a product before converting. Utilizing proper attribution and A/B testing along with today's marketing capabilities, re-targeting customers across channels, devices, and platforms yields successes where you may not have found before.
openTEAM believes the practice of CRO is best served with as much attributable data as possible. Finding a winning funnel is only as good as how good the customer is for the company.