Developing a digital marketing strategy and evolution plan is the critical first step to launching the marketing machine that will propel your business forward.
What is a Digital Marketing Blueprint?
A digital marketing blueprint takes the 50,000 foot view of the landscape you are hoping to conquer and delivers a cohesive playbook from content tone and style, landing page concepts, through media planning and what to do with the feedback loop.
Developing a Blueprint will answer these key marketing questions...
- How will I attribute paid and organic traffic?
- Do we have an adequate technology stack to fulfill this strategy?
- Who will be responsible for each component of the strategy?
- What channel(s) are best to execute the strategy?
- How will we respond to feedback once the strategy is implemented?
- Does this strategy align with the rest of the business?